A successful vacation rental needs more than a listing on a booking website.

Owners should think about how the property looks online, how guests remember it and how to stay connected with people who may want to return.

Good marketing does not have to mean constant advertising.

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A vacation rental does not need luxury furnishings in every room.

It does need to be clean, comfortable, functional, and consistent.

Guests notice when furniture is worn, kitchens are poorly stocked, lamps use mismatched bulbs or there are not enough dishes for the number of people the property …

A beach condo can sit closed for days or weeks between guests. Combine that with Gulf Coast heat, humidity, and salt air, and small HVAC or moisture problems can quickly become larger ones.

Owners should treat climate control as an ongoing maintenance issue rather than something to think about …

Choosing paint for a Gulf Shores or Orange Beach condo is a little different from choosing colors for an ordinary house.

Beach properties often have large windows, strong natural light, and reflective Gulf sunlight. A color that looks soft in a showroom can appear much brighter in …

In the competitive world of vacation rental properties, your listing's photos are often the first impression guests have. And we all know you only get one chance to make a great first impression. A well-staged space, captured with high-quality images, can significantly boost your rental income. …